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To reach out to an international audience and expand your business’s online presence, international SEO offers scalable and cost-effective strategies to grow and get target foreign market.
It’s important to recognize what it takes to efficiently plan resources and actions with the estimated time and opportunity.
To identify your current international organic search, traffic, visibility and conversion, the first step is to find the answers of the following questions:
SEO is not an “On-Off” project and needs continuous efforts, no company can support the luxury of having unlimited resources in every targeted country. Be it a global website face or multinational Fortune 100 company, local resources are very important.
The key to success is to have a pre-defined plan for the tasks and responsibilities allocated separately for the headquarters and the local offices like:
Technical resources: IT and web operations should be adequate.
Website data analysis: Reporting and identifying SEO opportunities should be well utilized.
Language resources: Content localization and optimization should be pre-defined.
Now, if you don’t have separate offices or representatives in multiple countries or don’t have resources to avail local offices; first decide if you want to hire one or multiple outside resources.
Use the following checklist to target any specific country for your international SEO. It is useful to identify your basic requirement before starting:
The main objective is to send a clearer signal to Google, informing it about your location, targeted audiences and what is the purpose of your website content. Multiple signs can send different and clearer signal, so always try to include all the items on the checklist to gain success.